Dick's Sporting Goods Presentation
With thousands of brands lining the shelves and floors of Dick’s Sporting Goods, Retail First worked with both Yeti and the team at Dicks Sporting Goods to develop a store within a store visual concept to allow the Yeti brand to stand up above the rest. The goal was to respect Dick Sporting Goods’ presentation standards while creating a brand destination for Yeti and their branding. This project was expedited to meet the critical deadline of a key holiday. Each store received a custom drop shipment with customized materials.
Wood fabrication and staining
Stained real wood beams
Metal bracket system